The winner of this category will be someone who has delivered real change, either in terms of awareness (e.g. of an issue) or legislative amendments. They will display a genuine understanding of their role and have an ability to influence the relevant publics through the most appropriate means.

The judges will be looking for some great ideas when implementing campaigns and some originality i.e. beyond the classic off-the-peg parliamentary awareness raising campaign defined as a letter in the broadsheets, a new all party parliamentary group and a parliamentary reception. 

Areas might include: Public Affairs, Political Communication, Lobbying, Government Communication and Policy. 

The winner of Public Affairs & Political Communication will be a successful freelancer because they have demonstrated adaptability, flexibility, insight, customer focus and the commitment to add real value to their clients business.