For this category the judges will be looking for someone who has successfully achieved (or surpassed!) the communication goals set by the client. These goals may relate to quantity or value of media coverage, increases in internal or external audience awareness, changes of consumer habit, sales increases, issues and crisis management.

They will be identifying a freelancer who has been able to provide strategic insight, creative input, exceptional implementation and results.

Areas included are Public Relations (PR), Media Relations, Internal Communications, External Communications, Stakeholder Communications, Investor and Analyst relations.

The winner of PR & Communications will be a successful freelancer because they have demonstrated adaptability, flexibility, insight, customer focus, the commitment to add real value to their clients business and generally adopt a ‘best practice’ approach to their work.