The Marketing category Award winner will need to have displayed both strategic brilliance and creativity in their role and will be able to demonstrate real innovation in the campaigns they have produced.

They will able to negotiate the best deals with suppliers and implement complex marketing strategies on a tactical level. The judges will be looking our for someone who is very much a Brand Guardian; someone who can inspire people with their creative thinking and make a real, measurable impact to the profile of a particular business.

The winner of the Marketing award (agency and client side) will be a successful freelancer because they have demonstrated adaptability, flexibility, insight, customer focus and the commitment to add real value to their clients business.