This Award category covers a range of different roles; the winner could come from any of them. Here are some general criteria to consider: 

Sub Editor / Layout Sub editors
  • Creativity in terms of visuals on laid out pages
  • Impact to overall story based on headline – i.e. it received more readers / subscribers

Editors 

  • Generation of ideas and campaigns within publication
  • Exposure of story (e.g. picked up by nationals / impact on audience)

Copywriters 

  • Range of material produced (DM material, leaflets, brochures / long copy / short copy)
  • Range across online and offline

Writers / Reporters 

  • Range of stories written
  • Exclusive interviews obtained

Online 

  • Design/Redesigns of websites from content angle
  • Impact on overall business – hits increased / increase in revenue / subscribers / new users
The winner of Editorial will be a successful freelancer because they have demonstrated adaptability, flexibility, insight, customer focus, the commitment to add real value to their client’s business and generally adopt a ‘best practice’ approach to their work.