Anna Hollisey – Editorial Category Winner 2007

Anna Hollisey – Editorial category

According to Matt Potter, Group Editor at Forward Publishing and judge of the editorial category, “Anna did something that wouldn’t be expected of just any freelancer – her imaginative strategy solution for the Asian jewellery retailer BEES.

Her ‘What’s Your Colour’ concept including catalogue and mailings provided a complete foundation for the whole communications campaign and achieved tangible results – a 25% uplift in sales with no other marketing activity taking place. She had clearly thought about what she could do to change the business’s performance from an editorial standpoint.”