The winner of this category will be from the creative side or account management (could be integrated/BTL/ATL) on or off line. They could be a creative director, art director, be part of a creative team, from conceptual to creative art worker (any level), a copywriter or similar, it doesn’t really matter, so long as they have displayed outstanding creative ability at pitch stage or execution. They could also be an account handler (any level) who has helped secure/win/deliver a substantial piece of business. The winner will be fantastic with clients, have a great attention to detail and be able to get complex campaigns completed on time and within budget. 

The judges will be looking for someone who has shown they can think outside the box and generally push boundaries. Their passion and innovation might have been so strong that they managed to change the long-held perceptions of the client. 

These Awards aim to showcase some of the outstanding work produced by freelance consultants, therefore the primary measure of who should be voted a winner is ‘who added the most value to their client?’    

The winner of Advertising – Creative and Account Management will be a successful freelancer because they have demonstrated adaptability, flexibility, insight, customer focus and the commitment to add real value to their clients business.